Making a successful marketing campaign takes time and effort, as well as a fair amount of practise, here are a few things to consider whilst creating the perfect campaign.
The audience
Who is the campaign for? Targeting the wrong groups of people will lead to poor sales, so targeting the right people very important. Creating a profile of your ideal consumer or consumers will help you to visualise who is going to use your product. The profile can also help to highlight what interests the audience have that could potentially be a key selling point to focus on. The profile should go into extreme detail, but starting with the basic information such as the persons age, gender, earnings and hobbies is essential. To find out more about creating a customer description read this post by TheBalanceSMB.
Objectives and goals
What does your client want from this campaign? What do they stand for? How will you be able to deliver this campaign? When creating a campaign it is important to think about what you want to achieve from the campaign and in what timeframe. Using SMART targets can help define both small and large goals. SMART targets need to meet 5 criterias: Specific, Measurable, Achievable, Realistic, Timely.
Specific
Think about what you want to achieve, where you’re going to achieve the goal, how you are going to achieve it, who are you going to achieve your goal with, any limitations you may face and why you want to achieve the goal.
Measurable
Break your goals down into sections with smaller goals and a date in which you are going to achieve them goals. Keep a clear timeline of dates where you will start and finish your goal as well as when you will check-in with your progress.
Achievable
Your goal needs to be able to be reached in the timeline you have set for yourself. If you only give yourself 2 weeks for a 3 month project, your goal is not achievable and it may come with consequences.
Realistic
You need to think about how much relevance your goal has to the campaign and if you have the correct skills and equipment in order for the goal to be achieved. Is your end goal really worth the, time, costs and effort it takes to achieve it? If not, scale your goal down to make it more manageable and set the bigger goal as a more long-term goal.
Timely
You are more likely to achieve your goal if there is an end date. It may not have to be a specific date but for a short term goal specify a month and for a long term goal you may wish to put the year in which this goal should be achieved.
Social Media
Social media is essential to any campaign, Statistica reports than in 2017 there were 2.46 billion social media users worldwide. Social media is key for success as it has everyone from every age range in one place which allows a larger audience to be targeted. Using popular hashtags and having a big online presence will boost views and encourage new customers to your social media pages. Here is a list of the top 5 social media sites your business should consider using, find 16 more at Buffer.com.
A timeline of events
Keeping a timeline of events full of SMART goals will keep everyone involved and give everyone a clear idea of when events in the campaign happen as well as when goals should be reached. Keeping a timeline of your campaign will help you to keep track of progress and what goals have or have not yet been achieved.
Megan's Digital Marketing Blog 